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Sony bets on mid-rangers again, launches Xperia R1 Plus and Xperia R1 exclusively for India

Sony bets on mid-rangers again, launches Xperia R1 Plus and Xperia R1 exclusively for India 
  • Sony is staging a comeback to the budget to mid-range smartphone segment with the launch of theXperia R1 and R1 Plus in India. The company says these new smartphones are designed exclusively for the Indian market and will be manufactured locally. The Xperia R1 and R1 Plus are priced at Rs 12,990 and Rs 14,990 respectively and will be available starting November 10.
  • Last year, Sony changed its strategy in the Indian market and announced plans to exit the mid-range smartphone segment altogether. The company announced that it will now sell only premium Xperia handset in order to ensure better profitability. The move was in-line with its strategy to defocus on markets like India and the US but with the launch of Xperia R1 and R1 Plus, Sony is changing its strategy once again.Also Check :Cashback plan of Airtel full Refund on Recharge of Rs. 349
  • "Customer interest is exceedingly high in the smartphone category in India, particularly the mid-segment and we would like to leverage this demand with the launch of our mid-segment smartphones,Xperia R1 Plus and R1, exclusively for India," said Kenichiro Hibi, Managing Director, Sony India. He further added, "Sony India has always been committed to the Indian market and support the country's direction such as Digital India and Make in India initiatives. Sony India would like to contribute to India business development in multiple aspects."
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  • Sony is staging a comeback to the budget to mid-range smartphone segment with the launch of theXperia R1 and R1 Plus in India. The company says these new smartphones are designed exclusively for the Indian market and will be manufactured locally. The Xperia R1 and R1 Plus are priced at Rs 12,990 and Rs 14,990 respectively and will be available starting November 10.
  • Last year, Sony changed its strategy in the Indian market and announced plans to exit the mid-range smartphone segment altogether. The company announced that it will now sell only premium Xperia handset in order to ensure better profitability. The move was in-line with its strategy to defocus on markets like India and the US but with the launch of Xperia R1 and R1 Plus, Sony is changing its strategy once again.
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"Customer interest is exceedingly high in the smartphone category in India, particularly the mid-segment and we would like to leverage this demand with the launch of our mid-segment smartphones,Xperia R1 Plus and R1, exclusively for India," said Kenichiro Hibi, Managing Director, Sony India. He further added, "Sony India has always been committed to the Indian market and support the country's direction such as Digital India and Make in India initiatives. Sony India would like to contribute to India business development in multiple aspects."
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